Loud Media's Bold Move: Launching Greg-FM in Knoxville
In a bold move, Loud Media has launched a new radio station, Greg-FM, in Knoxville, TN, marking a significant addition to the local radio landscape. This move comes as a surprise to many, as it involves a unique and unconventional format that challenges traditional radio programming.
A Unique Format
Greg-FM, as described by Loud Media, is an innovative 24-hour variety hits station centered around the humor, storytelling, and offbeat perspective of internationally syndicated radio personality Greg Beharrell. The format promises a refreshing blend of music, entertainment, comedy, and the unexpected, creating a listening experience that stands out in a crowded media market.
A Perfect Fit
Aaron Ishmael, owner of Loud Media, expressed his enthusiasm for the launch, stating, 'Radio works best when it surprises people. Greg has built a tremendous following by doing exactly that. His ability to connect with listeners through humor, storytelling, and a genuinely unique perspective makes him a perfect fit for our vision.'
Beharrell himself seems to share this sentiment, as he described the launch as 'more than I could have asked for.' His appreciation for Knoxville, particularly the rarity of the letter 'x' followed by 'v,' adds a layer of charm to the announcement.
A Strategic Move
The launch of Greg-FM in Knoxville is not a random decision. It comes after Loud Media's careful consideration and questioning of the initial decision. By launching in Knoxville, Loud Media is targeting a specific audience that appreciates unconventional and refreshing content.
A New Direction for WGAP
The station previously known as 'Fun 105.9' has undergone a transformation. WGAP now simulcasts the alternative station 'Atomic 106' and has dropped its former identity. The launch of Greg-FM marks a new direction for the station, offering a different style of programming to the community.
Conclusion
Loud Media's decision to launch Greg-FM in Knoxville is a strategic move that challenges the status quo. By embracing a unique and unconventional format, they are catering to a specific audience that craves something different. This move raises questions about the future of radio and the importance of innovation in a highly competitive media landscape. It remains to be seen how Greg-FM will resonate with Knoxville listeners, but one thing is certain: it has already sparked curiosity and interest among radio enthusiasts and the community at large.
